Brand Activations People Remember
Put your brand in people’s hands with branded, interactive experiences built for launches, pop-ups, festivals and roadshows.
Trusted by Leading Brands
Bring your brand to life with an experience people want to share
A brand activation is your chance to stop people seeing your brand and start them doing something with it. We design and run brand activations and experiential marketing for product launches, pop-up spaces, festivals, retail takeovers, roadshows and client events. They’re quick to join, easy to understand and fun enough that people come back for another go.
Every activation is built around your campaign. We can wrap racing simulators in your colours, build an augmented reality game around your product, put your logo on a reaction wall leaderboard, or create a fully themed space from scratch. Each one is designed to be photographed, filmed and shared, so the reach carries on after the day.
We handle the concept, build, branded kit, staffing, transport and pack-down, at one location or across a multi-city tour. Our work includes corporate activations for DHL, General Electric and Nando’s, an activation at the Barcode Festival and driving simulators with Optimum Nutrition.
What's Included
Everything you need for a flawless event, handled end to end.
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Concept and creative development for your campaign
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Fully branded experiences, kit and theming
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Professional brand ambassadors and hosts
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Shareable moments built for social content
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Single-day pop-ups to multi-city roadshows
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All equipment, transport, setup and breakdown included
Brand activation formats
Choose a format that suits your campaign and your space, or combine several into a single branded experience.
Branded racing simulators
1 to 16 simulators with 55-inch screens and force-feedback wheels, branded to your campaign, with races and optional VR.
Find out moreAugmented reality
Custom-built AR spaces and games using your logos and 3D assets, for product reveals, conferences and trade shows.
Find out moreVR experiences
From a single headset to 50 at once, with the games, setup and staff included, so queues stay short.
Find out moreArcades and reaction walls
Branded reaction walls with leaderboards, plus drop-in arcade machines that invite a rematch.
Find out moreAI and Metaverse arcade
A mix of gamified tech for groups of 10 to 1,000, including AI Robot Wars, VR and reaction games.
Find out moreProduct launches
Interactive demos, AR reveals and AV that give people something to do with a new product.
Find out more
How we build an activation
Concept
Tell us your campaign, audience and location. We develop an idea that fits the brand and gets people joining in.
Branding and build
We brand the kit, build any custom games or themed space, and plan transport, power and access.
Staffing and pack-down
Our hosts and brand ambassadors run the experience on the day, then we pack everything down and move to the next location if there is one.
Experiences We Offer
Pair your event with an experience that keeps people talking.
What Our Clients Say
"We hired Gold Tier Events for our Christmas party, and it was a huge success! The Gold Tier team were incredibly professional, handling everything seamlessly. Our members had an amazing time and absolutely loved the entertainment. Fantastic service and a wonderful experience — highly recommend!"
Fatima Mnasri
Community Manager, SpaceMade
Event Images
Ideas & Planning Guides
Practical advice from our team to help you plan.
- Brand Activation Ideas: 12 Live Formats That WorkRead guide
- Experiential Marketing Ideas: 10 UK Brand ActivationsRead guide
Augmented Reality Marketing Examples: 10 CampaignsRead guide 
Product Launch Event Ideas: 12 Formats That Get NoticedRead guide 
Interactive Event Entertainment Ideas: 12 That WorkRead guide 
F1 Simulator Event Ideas for Corporate EventsRead guide
Frequently Asked Questions
What is a brand activation?
A brand activation is a live experience that gets people interacting with a brand rather than just seeing an advert. It might be a pop-up, a festival attraction, a retail takeover or a game at a product launch. The aim is a memorable moment that people connect with the brand and want to share.
What’s the difference between brand activation and experiential marketing?
Experiential marketing is the wider approach of reaching people through live experiences. A brand activation is usually one event or campaign moment within that approach. In practice the terms overlap, and we work on both, from a single-day pop-up to a multi-city roadshow.
What does experiential marketing involve?
Experiential marketing turns a campaign idea into something people can take part in. We develop the concept, build and brand the experience, staff it with hosts and brand ambassadors, and manage transport, setup and pack-down, so your team can focus on the campaign.
Can you brand the experience to our campaign?
Yes. We can wrap racing simulators in your colours, use your logos and 3D assets in augmented reality, add your logo to reaction wall leaderboards, or theme a whole space. Tell us your brand guidelines and we’ll show you what’s possible.
Can you run a roadshow across several cities?
Yes. We run activations from single-day pop-ups to multi-city tours, handling the staffing, transport, setup and pack-down at each stop, so the experience stays consistent from one location to the next.
How much does a brand activation cost?
It depends on the format, the amount of custom build and branding, the number of days and the locations, so we quote each activation individually. Send us your brief and we’ll reply within one business day.
Make Your Next Event Unforgettable
Tell us about your event and we'll be in touch within one business day.